Sales & Business Transformation

Value Creation delivers a range of services that helps businesses to unlock their potential, professionally articulate their strengths, positively differentiate and above all increase sales performance and productivity to achieve their business objectives.

Business Value Creation

Sales & Business Development

Resource Augmentation

Business Value Creation

Business Assessment, Go-to-market and business value proposition creation services to extend your reach or open new opportunities.


Market Trends / Requirements & Core Company Competences


Opportunity & Addressable Market Qualification


Competitive Landscape & Positioning Strategy


New Business Sectors and International Regions/Markets


Commercial Benchmarking and Building Price & Value Justification


Market Routes & Selling with and/or through Alliances and Partners

Sales & Business Development

Services including Account & Business Planning, New Business Initiatives, Competitive Analysis, Return on Investment Studies and Bid Management.


Effective Customer Relationships

The establishment and maintenance of positive, mutually beneficial connections between a business and its customers. This involves understanding customer needs, providing excellent services, fostering trust, and continuously engaging with customers to meet their and enhance their satisfaction.


Product & Service Positioning

The strategic process of defining how a company's offerings are perceived in the minds of customers relative to competitors. It involves identifying the unique attributes, benefits and value propositions of products or services and then communicating these effectively to target audiences.


Business Support & Operations

The efficient management of various internal processes and resources to support the overall functioning and success of the business. This includes activities such as administrative tasks, human resources management, financial management, supply chain operations, optimising resources, minimising costs, and facilitate the achievement of business outcomes.

Resource Augmentation

Resources to help you plan, develop, execute and manage organisational functions to deliver your short, medium and long-term business objectives.


Fixed-Term & Project Based

Sales Quota bearing and business outcome-based assignments for commercial clients.


Sales & Account Development

Interim Leadership, Local & Global Account Management, Client Transition & Contract Exit and New Business Development activities.


Requirement-based Roles

Head of Sales, Sales Manager, Global Account Director, Client Director & General Management.


Sales & Operational Execution

Value proposition development, lead generation programmes and realigning operational resources & capabilities to enable new business activities.


Flexibility to Respond to Change

Aligned to changes in scope, timescales, location and real-time changing business requirements.

Our Story

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Value Creation was established by a collection of sales and business development professionals with over 30-years of real-world experience and success in the hi-tech, FMCG, retail, finance, recruitment, marketing and business services sectors.

Most the teams’ individual career achievements have been in the field of high value business-to-business sales engagements of complex solutions that drive a tangible improvement to the operation of a business and its people.

The ethos of Value Creation mirrors what we do for our clients. This could be summarised as improving efficiency by training, inspiring, building self-confidence, providing skills and win-win sales best-practice. Our knowledge of both direct and indirect sales channels provides our clients with a valuable resource to meet their own personal goals or business objectives.

“By delivering the know-how, we help transform a business to increase revenue, competitive advantage, customer satisfaction and employee retention.”

Example Engagements

Get in Touch

Email: info@valuecreation.co.uk
Tel: +44 (0) 203 488 2430


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